McDonalds upgrades to 100% Fair Trade Coffee
If you live in Massachusetts or upstate New York, you can now get your Egg McMuffin™ with an organic certified Fair Trade cup of joe.
BOSTON, Oct. 27
McDonald's announced today that it will be serving Fair Trade Certified™ coffee in 658 of its restaurants in New England and Albany, N.Y. Starting Nov. 1, participating locations will be switching 100 percent of their coffee products over to Fair Trade Certified(tm) organic coffee from Newman's Own Organics, roasted by Green Mountain Coffee Roasters.
"McDonald's commitment to fair trade is an important step," said Seth Petchers, coffee program manager for Oxfam America. "This is a sign that the fair trade market is growing in strength and numbers. Other retailers and coffee companies should see this as a wake-up call and follow their lead." He added, "We are excited about this regional launch, and we hope to see it spread across the country."
The market for Fair Trade Certified(tm) coffee has grown by an average of over 70 percent each year since 1999. Fair trade coffee is available from over 400 coffee companies at 20,000 retail locations across the country -- a sign that consumers are making their voices heard.
"Fair trade provides significant benefits to coffee farmers, including enough income to invest in their harvest and in quality improvements," said Lorenzo Castillo, head of the Junta Nacional del Cafe, an organization representing small coffee farmers in Peru. Fluctuations in the price of coffee jeopardize small-scale coffee farmers' businesses. Fair trade, by providing a stable price, helps to mitigate the impact of the coffee crisis, which many farmers continue to suffer through. Castillo continued, "It's great that McDonald's has recognized that to secure the highest quality coffee they need to pay farmers a fair price."
Chicago Committee on Fair Trade Action Step
Call McDonald’s Corporate Office to ask when fair trade coffee will come to Chicago:
Media Relations Department
Regional Office IL 630-836-4831
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